Excellent Customer Service Order by 3pm for Next Working Day Gift Wrapping Rated 5/5 on Feefo
Start detailed product search Start detailed product search Start detailed product search PRESENT FINDER


We're just a lovely bunch of monsters

Hi, I’m Lisa and I set up What 2 buy 4 Kids in 2010. It was an idea that grew out of my frustration for buying decent kids birthday presents. Being an ex-primary school teacher, I wanted to use my knowledge and expertise, so my aim was to provide you with fun, educational and exciting gifts that are worth your money, and won’t end up forgotten in the bottom of a wardrobe like so many other presents. Three important factors lie at the heart of our ethos, which drives us to seek out the best toys for our customers.

  1. Brains over brands. We select the best toys on the market with the most to offer, not necessarily those from biggest companies.
  2. Success for any child. Every child deserves to be given the chance to strive and we have a broad, versatile range of toys to suit children with all needs.
  3. Learning through play. Teaching your child valuable skills like reading and writing, encouraging them to express themselves creatively, along with boosting the imagination can all be done with the right toys.

When all of this is taken into consideration, we now have a great selection of toys for children to enjoy.

My daughter Emma, joined me in 2014, and we now have a great team of monsters working with us and we really are a friendly, helpful bunch!!! We are passionate about what we do, and have loads of expertise when it comes to finding great educational toys, that are fun and exciting!