About what2buy4kids

Lisa   Hello and welcome to what2buy4kids.

My name is Lisa and I set up what2buy4kids in 2010 after becoming frustrated with how difficult it was to find decent kids' birthday presents for my children’s friends. Ever since my three children started going to birthday parties, I have tried to give gifts that are both special and useful, rather than giving a present that will live with the other unwanted gifts at the bottom of the wardrobe!

My thoughts were that if I was finding it difficult to buy a good birthday present, then surely lots of other busy parents, grandparents, aunts and uncles must be finding it hard as well. So I decided to do something about it.

The result is what2buy4kids – a website full of great gift ideas that kids will love combined with an outstanding customer service that adults will appreciate.

Over the years the website has grown and grown and I now have over 15 people who help me run the business. We all share the same thoughts and ideas - and we all love to help people to find the gift or gifts that are perfect for the child in their life.

Whatever it is that you are looking for, we hope that we can help. And if you are just looking for inspiration, then we hope you find that something special.

Some of our latest Independent Customer Feedback Comments

Feefo Reviews - Average 99% (1323 reviews)

Date Score Customer Comment Our Response
20-Apr-2017 Service:

Excellent service and very prompt! Thanks for your feedback and for your comments. We are delighted that you were happy with the service and many thanks for using the website. Kind regards Lisa
18-Apr-2017 Service:

The service on this site was excellent. The goods available were not the usual found on other sites. I've already received feedback from the young boy the toy was bought for - he loved it. Thank you so much for your wonderful feedback ! It's always good to know that customers value our service and are happy with the products. Kind regards Lisa
17-Apr-2017 Service:

Yes I will but again Thank you for your great feedback and I'm delighted to hear you were happy with the service and the fast delivery. Kind regards Lisa 
11-Apr-2017 Service:

I'd be stuck without these guys Excellent !Thanks for shopping with us again. It's always nice when customers return and have another great experience with us. We look forward to you shopping with us again soon. Kind Regards Lisa
10-Apr-2017 Service:

I found it really helpful to have the gifts divided by age, but not so much by gender; many girls would enjoy receiving a gift described as suitable for boys (and possibly vice versa). The gifts were as described, well-packed and arrived promptly. I'm not sure what the recipients think since they... Read More. Thank you for your comments and I was delighted that the age categories helped you. Many of our customers find the gender categories very useful too and they find them especially helpful if they do not have children of their own.Many of our gifts do actually appear in both the girl and boy... Read More.
10-Apr-2017 Service:

Excellent product, ideal for the Easter holidays for a little girl to work on. Excellent! We are delighted that you liked everything. Thanks for the feedback and for your comments.Kind Regard Lisa
09-Apr-2017 Service:

Some great ideas on website , easy to order and purchases arrived promptly. Thank you for your lovely feedback, I think you have summed us up beautifully. Thank you for sharing your shopping experience with others. Kind regards, Lisa
09-Apr-2017 Service:

Wonderful customer service, thank you so much. My granddaughter more than happy with her pony light. That's great to hear - I'm delighted that the present for your grandaughter went down so well, I love the pony light too ! Kind regards, Lisa
08-Apr-2017 Service:

Quick delivery very happy with my purchase Thanks for your feedback and I'm glad you were happy with everything. Kind regards, Lisa
06-Apr-2017 Service:

Most helpful. Great products...will use them again Thank you for your feedback and I'm delighted that you found us helpful. Kind regards,Lisa
Read more reviews on Feefo


Our Products

My time working as a primary school teacher has given me a valuable insight into how kids develop and learn. I firmly believe that one of the best ways for children to learn is through play. When choosing products to stock, we always try to select toys and games that are great fun but that also encourage learning and development too.

Take a look through our product range and you’ll find a wide selection of products that are designed to encourage creativity, spike the imagination, promote social skills, or aid physical and mental development.

Gifts that are Tried and Tested

Product quality and testing is at the heart of everything we do. All of our gifts have been tested by my three kids and their friends. I do this so that I can be sure that all of the presents we offer will be loved by the girls and boys who receive them.

If we can make children smile when they open their present, then we know we’ve done a great job!

Our Service

It’s really important to us to always deliver exceptional customer service. We offer a 24-hour dispatch service and ensure that all deliveries go out immediately. This means that once you’ve placed your order, you’ll know that the items will be with you as soon as physically possible. In four years of running this website, we have always achieved the deadline of getting gifts out within 24 hours.

What Makes Us Different

Unlike some online retailers, we only sell gifts for kids. This means we can put all of our efforts into what we do best – finding the presents that kids will love and providing a great service to the adults that buy them.

And although we have an extensive product range, our dedicated team is able to personally oversee every stage of the process – from handpicking high-quality gifts to testing every single product and providing a great customer service.

Talk to us
If you would like to know more about what we do, or if you have any questions, then we would love to hear from you. Email customerservices@what2buy4kids.co.uk  to contact us and we’ll get back to you straightaway.

Thanks for visiting the site and happy shopping!



Meet Some of The Team

Lisa – Founder and General Manager
I get involved in all areas of the business and the day-to-day running of what2buy4kids. No job is too big or too small- I love being a part of everything. I oversee all aspects of the business in the warehouse, in the office, online and in our shop. My main focus is on product management and customer service and I am always available for my team and our customers. In terms of product management, my passion is finding excellent quality and great value toys and gifts that will be loved by the children who receive them. It is my aim is to make sure that we always deliver customer service that exceeds expectations and puts a smile on our customer's faces. There is nothing I like more than hearing from satisfied customers and knowing that we have made a child happy!

Emma – Buyer
I love my job because I get to shop every day! I work closely with Lisa when it comes to choosing which gifts to stock on the website and in our shop. I manage relationships with our suppliers, I visit toy fairs and I am always looking for new ideas, as well as ensuring our favourite items are never out of stock. I also regularly meet with kids of different ages for product research, so that we can choose the perfect gifts and presents for the site. I am passionate about the excellent quality items we stock and I love looking for new toys that will delight kids. If you have any suggestions or have seen toys you love - please let me know!

Harriet - Social Media
I help Lisa with the blogs on the website and do lots of research into how we can share our business with the internet! I enjoy sharing our products and I delight in seeing what great items we stock. I love building relationships with customers, businesses and suppliers but what I love most is that as well as selling toys, what2buy4kids cares about the interests of children. I run our weekly activity hour (#KidsActivityHour) on Twitter on Thursdays which shares ideas and activities to delight kids (and their parents!) I look after all of our social media channels from Facebook and Twitter to Pinterest and Instagram. I'd love to hear from you so feel free to follow us or like us!I

Laura – Office Admin & Customer Service
I am the communications arm of the office. I help out with general enquiries from customers and suppliers and I help Lisa respond to the independent customer feedback comments on Feefo. I love hearing from our customers! I also deal with the shipment of all our parcels and liase with Royal Mail if you have any queries. I am well aquainted with our stock in the warehouse so I can answer any of your questions and I can even take your order over the phone. I also get involved in the triple check process of your order, ensuring that you receive the right items in your parcel everytime. 

Jacky – Distribution & Stock Control
My job involves processing your orders, picking your gifts and posting them out to you as quickly as possible. I am a huge fan of organisation and systems, so I make sure our stock in the warehouse is organised and in perfect condition. We only sell what we have in stock, and it's my job to make sure the products are in perfect condition and ready to send to our customers. I always dispatch gifts within 24 hours, and my role is to make sure that this happens - every time!

Paula - Gift Wrap Service
I love working for what2buy4kids - there's a great atmosphere in the office and we have lots of fun. My job allows me to use my creative talent. Should you select a gift wrap option, I am responsible for making sure that your gift is beautifully wrapped and packaged and will thrill the recipient from the moment they open the parcel. I love ribbons and paper, I am a stickler for detail and I love a challenge, so I will happliy wrap anything from the smallest party favour to the biggest box we have in stock!

Jenny - Copywriter
My job involves writing the product descriptions for the website. I work closely with Lisa to make sure they are informative and accurate. I keep all the information up to date and hope to make it easy for you to imagine what you are buying. I love the products what2buy4kids sells, and I especially love it when I have to sample the chocolate I am writing about (purely for research purposes, of course!)

Jon - Manager of our Southport Shop
I manage the day to day running of the shop in Southport, from staffing and stock management to customer care. I work closely with Lisa to make sure the stock in our shop mirrors the stock on the website. If we don't have an items in stock in the shop, Lisa will send the item to you from the warehouse, no problem. I am passionate about the customer experience in our shop; it is spacious and open and there's even room for trying out some of our most popular toys. You will find that the layout in the shop is the same as the layout on the site- all items catagorised according to the age of the child. The team and I are happy to answer questions or give advice for finding just the right gift.